Callicarpa americana Purple Beautyberry (3 Gallon)

Callicarpa americana ‘Purple Beautyberry’ – 3 Gallon

Southern charm in full berry.

With arching branches and clusters of bright violet berries that catch the light like tiny jewels, the native Purple Beautyberry is a showstopper in any Southern garden. Known for its graceful form and irresistible color in fall, this heirloom shrub has deep roots in American history—used for generations not only for its beauty, but also by early settlers and Indigenous communities for natural remedies and insect repellent.

Where It Thrives:

This easygoing shrub is a true Southern classic, happiest in zones 6–10. Plant it in full sun to light shade for best berry production. It flourishes in well-drained soil and is drought-tolerant once established—making it a resilient companion for cottage gardens, woodland edges, or naturalized beds.

Care Instructions:

• Light: Full sun to partial shade
• Water: Moderate; drought-tolerant once established
• Soil: Well-draining, average to sandy soil
• Maintenance: Prune in late winter to early spring to encourage new growth and shape. Berries form on new wood.

Companion Plants:

Pair with Hydrangeas, Oakleaf Hydrangea, Fothergilla, or Muhly Grass for a stunning seasonal contrast. It also makes a lovely backdrop to coneflowers or black-eyed Susans in pollinator-friendly borders.

Whether tucked along a picket fence or lining a garden path, the Purple Beautyberry brings a quiet kind of drama—elegant, unexpected, and utterly charming.